We’re here to upend the way brands innovate and take their strategies to consumers.
Today’s market moves fast, and consumers expect more than ever before. But there’s a glaring say-do gap in market research. Surveys and panels are limited to small sample sizes, require incentivized participation and self-reporting, and are increasingly riddled with compromised data. Our consumer insights come from observing what people actually do, not asking them what they think.
It’s real people, real behavior, in the real world.
Today’s market moves fast, and consumers expect more than ever before. But there’s a glaring say-do gap in market research. Surveys and panels are limited to small sample sizes, require incentivized participation and self-reporting, and are increasingly riddled with compromised data. Our consumer insights come from observing what people actually do, not asking them what they think.
Let's work togetherThere's a persistent gap between what people say they'll do and what they actually do. For decades, the research industry was simply forced to accept that. We couldn’t any longer.
Orchard was built on the conviction that better data comes from observing real behavior in real environments. Not from asking people to predict themselves.
The consumer market has fundamentally changed. The way people discover, evaluate, and decide has evolved faster than most brands can keep up with, and the research methods they're still relying on were built for a world that no longer exists. Panels, surveys, and controlled environments can only tell you so much. They can't capture the speed, the noise, or the complexity of how real purchase decisions actually get made.
We built Orchard to change that. To bring market research into the environments where consumers actually live, and give brands the kind of behavioral clarity that dated methods simply can't offer.
We believe the brands that stay genuinely tapped into their consumers will be the ones that win. We're here to make sure that's possible.
.svg)
Build Trust
It all starts with trust. Our methodology may be unorthodox, but we firmly believe in what we do, our team, and our relationships with our clients.
.svg)
Start small, learn fast
The market moves quickly and so do we. There’s no time to spin the wheels. We jump into our ideas, run with what works, and throw out or fix what breaks.
.svg)
Challenge each other
There’s no progress without a little pressure. We hold each other accountable, push boundaries, collaborate often, and always try to make things better.
.svg)
Customer obsession
The best results come from strong partnerships. We strive to know our customers well, and we drive our decisions based on what’s needed most.
.svg)
Flexibility
Change happens, challenges arise, and bright ideas make new things possible. From workplace to workload, we leave room to accommodate what may come.
.svg)
Have fun
We’re serious about insights, but we’re not serious. It’s important to us that we highlight the exciting stuff, respect one another, and enjoy showing up every day.
Orchard is headquartered in Chicago’s River North neighborhood, with team members stretching across the country. We bring everyone together for an annual summit exploring ideas and local sites alike.
Discover all the ways our methodology can help find the answers to your questions.
Schedule a call.svg)
%201.png)
%201.png)
.svg)
.svg)